Monday, June 23, 2014

Edison Lighthouse "Love Grows (Where My Rosemary Goes)"

Edison Lighthouse

A classic music video from before the time of music videos.

I love this music video of "Love Grows (Where My Rosemary Goes" by Edison Lighthouse, made way back in early 1970. Edison Lighthouse was a one-hit wonder band, but "Love Grows (Where My Rosemary Goes)" is an undeniable classic and one of the greatest songs of the '70s despite also being one of the first.

The song is great, but this video is even better. The guy they portray as being the lead singer (Andy Locke) actually wasn't, it was another guy (Tony Burrows) who they didn't think was photogenic enough. In fact, it doesn't look like anyone in the video is actually playing.

Have to admit, the guy they feature looks like he should be the lead singer (Locke had a very slight resemblance to David Cassidy). In fact, there was no "group," it was just a bunch of talented session musicians who were guns for hire and decided to put something out themselves. That's how they did it in the old days. And it worked, as this song proves.

But they really were shameless.

Then there are the repeated butt shots, and just to drive the point home they switch to close-up on the final pass.

Word is that this was filmed in the English town of Bristol, but don't hold me to that. The group - the musicians - were English, and some are still active in the business. It was for a tv program, perhaps the 1970 John Byner pop music show "Something Else." But don't hold me to that, either. An awful lot of top songs in those days never had any videos at all, so this one is kind of special.

In those days, they only did music videos (called "promotional films" before MTV) when a band was asked to perform on someone's tv show. Well, unless you were the Beatles, who did them sometimes anyway.

And if that weren't enough, there's the guy with the briefcase about halfway through who gets caught going home for the day, immortalized forever in a music video and he may never even have known it.

Featured only a few years ago in "Shallow Hal," this is one tune that does deserve to be remembered. If you were alive when this was on the charts, you didn't need to be reminded.

So '70s, man. Groovy.

Edison Lighthouse
Hey, you in the lower right with the briefcase - you're immortal now!


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