Thursday, September 17, 2020

Paris in the 1890s - Restored Film

Travel Back in Time to Colorful 1890s Paris

Eiffel Tower in Paris 1890s randommusings.filminspector.com
The Eiffel Tower when it was about ten years old. The plan when this was taken was to disassemble it in another ten years - the decision had not yet been made to keep it permanently.
France was a center of filmmaking in the 1890s, and here we have some film from 1896-1900 that has been revived with modern software to meet our present-day standards. Cameras were bulky then, so they would be positioned in one spot and the cameraman would crank a handle to make them work. So, you don't get many action sequences unless the camera was mounted on a boat or vehicle. Fortunately, we do get some interesting shots in this batch of clips because Paris was quite a lively town.

The film is spectacular as restored, really bringing the past to life.
Out for a stroll in 1890s Paris randommusings.filminspector.com
The restoration really brings out the high couture worn by everyday women on the streets of Paris. It is easy to understand why women overseas waited anxiously for the "latest fashions from Paris." Women in New York City during this era generally wore formless and severe black dresses, quite unlike the fancy and colorful attire of  Belle Époque-era Paris.
Avenue des Champ-Elysées Paris 1890s randommusings.filminspector.com
Traffic was brisk in the 1890s.
As you can see, the Avenue des Champ-Elysées was a wild affair in the 1890s. Huge carriages pulled by half a dozen horses carried ten or more people on top, while bicyclists darted around them and hoped they didn't fall off under the horses' hooves.
Street of the Future in Paris 1890s randommusings.filminspector.com
Rue de l'Avenir.
You will notice a two-speed moving sidewalk. That was the Rue de l'Avenir ('Street of the Future'), a 3.5 km long moving walkway designed as an attraction for the Exposition Universelle of 1900. It was designed in 1893 by American engineers Schmidt and Silsbee and installed on a seven-meter-high viaduct made up of three platforms, two of which were movable. The slower one was going at a speed of 4 km/h and the second at 8 km/h, both rather brisk paces for 1900. In 1888, futurist Edward Bellamy published his novel "Looking Backward: 2000–1887" in which he prophesied that these types of sidewalks would be the highways of the future. Apparently, the Parisians took him seriously and set up this demonstration project. 
Firefighters in Paris 1890s randommusings.filminspector.com
Firefighters apparently out on a drill, their wagons all pulled by stately teams of white horses. Everybody is very respectful, anyone's home could burn down at any time in those days.
Jardin du Luxembourg in Paris 1890s randommusings.filminspector.com
The boys playing with boats are at the Jardin du Luxembourg. The boat-rental concession there began about 1881 and remains in existence to this day.

Anyway, it is a fascinating treat to travel back through time and see a world that no longer exists. You may be interested in other classic old films of yesteryear, most in color:


2020

Tuesday, September 15, 2020

The 1902 Flying Train in Wuppertal, Germany

A Trip Back To 1902

The flying train of Wuppertal, Germany in 1902 randommusings.filminspector.com
Wuppertal, Germany in 1902.
I'm betting that you didn't know they had flying trains in 1902. Well, I didn't know that. But then, I don't live in Wuppertal, Germany. It was and still is called the Wuppertaler Schwebebahn.
It turns out that the people running Wuppertal at the end of the 19th Century decided they needed a modern subway system. However, they had nowhere to put it, because their city was crowded between two mountains and a river ran down the center. So, they got creative and put their subway above the river - handing down from steampunk-style supports. Fortunately, a film of this ride was taken in 1902 by someone who knew what he was doing, and now you, too, can take a ride on the Wuppertal flying train in 1902.
The flying train of Wuppertal, Germany in 1902 randommusings.filminspector.com
It all looks very anachronistic and steampunk to me, like a video game rendition of what 1902 Germany might have looked like with Vincent Price flying around in a giant battleship powered by huge propellers.

Oh, maybe you are wondering as I was, "What does it look like now? Let's make a couple of comparisons. The stanchions were upgraded somewhere along the way so they are wider and sturdier and there isn't a need for as many of them. Perhaps this was done right after World War II when the flying train was partially destroyed by bombing.

Below is a fairly recent capture of Sonnborner Strasse in Wuppertal. I'm not 100% sure, but I think it is at the same bend in the road as the 1902 shot above. Compare them and see if I'm right.
Sonnborner Strasse, Wuppertal, Germany, August 2008
Sonnborner Strasse, Wuppertal, Germany, August 2008 (Google Maps).
Next up is 85 Kaiserstraße, Wuppertal, North Rhine-Westphalia, as seen in 1902.
The flying train of Wuppertal, Germany in 1902 randommusings.filminspector.com
And the 21st Century version of 85 Kaiserstraße, coming up on your left.
The flying train of Wuppertal, Germany in 1902 randommusings.filminspector.com
Wuppertal in 2008 (Courtesy of Google Street View).
Remember, this is an actual film, though the color has been added. Oh, and the flying train is still in operation in Wuppertal to this day and in daily use.
The flying train of Wuppertal, Germany in 1902 randommusings.filminspector.com
If you like history as I do, you'll appreciate this film and how it transports you into another, long-gone world.

Other classic old films of yesteryear, most in color:


2020

New York City in 1911 in Color

Flatiron Building in 1911 randommusings.filminspector.com
The Flatiron Building in 1911.
Swedish company Svenska Biografteatern visited New York City in 1911 and took some footage that has survived. While it was not color film, modern technology can supply that well enough. What you see on this page are original images from 1911 that have been processed to bring them up as close as possible to modern standards.
In 1911, the film industry was just beginning to transition from the neighborhoods shown in this film to Hollywood, California. A good cross-section of Manhattan is shown, including the Williamsburgh and Brooklyn Bridges, the Flatiron Building, the docks down near the South Street Seaport, cars and horse-drawn wagons jostling for position on crowded city streets, Greenwich Village, Herald Square, elevated subways (which were just about to be sent underground), Times Square, paddlewheel steamer Rosedale (sunk on 16 July 1912 off Rockaway Beach), and many other sites.
Elevated trains in 1911 randommusings.filminspector.com
If you love history as I do, you may find this film quite evocative of a time long gone.
Steamer Rosedale, sunk on 16 July 1912 randommusings.filminspector.com
If you enjoy history as much as I do, you may find this film to be quite evocative of an age long gone by. I also have some classic footage of:

Sunday, January 5, 2020

Then And Now: Glenn Frey's You Belong to the City Video

The City as it Was and Is

Glenn Frey You Belong to the City randommusings.filminspector.com
A scene from Glenn Frey's "You Belong to the City" music video (all screen captures courtesy of MCA Records).
Glenn Frey of the Eagles had a big hit in 1985 with "You Belong to the City" off of the Miami Vice soundtrack album. The song peaked at number 2, held out of the top stop only by Starship's "We Built This City." It's a great song and I highly recommend it. However, for our purposes, I am going to zoom in on some of the evocative scenes from the video. To set the stage, the music video features Glenn Frey and a mysterious lady in blue who are both out on the town one night and find each other.

Glenn Frey You Belong to the City randommusings.filminspector.com
West 42nd Street looking east from Eighth Avenue in 1985.
In the video, there are several shots of West 42nd Street near Times Square. This imbues a "gritty" feel to the video. One of these shots shows the classic lineup of theater marquees on the north side of the street. It's a very artsy shot, you had to be at just the right angle to show all of the theaters in one shot like that. It probably took some time to compose that shot. Most of the theaters were, shall we say, somewhat seedy in the mid-80s. It was a very distinctive block and there was nothing like it anywhere else.

Glenn Frey You Belong to the City randommusings.filminspector.com
West 42nd Street looking east from 8th Avenue (Google Street View, August 2013).
Today, 42nd Street has been transformed. That happened during the 1990s and was pretty much completed by the early 2000s. Gone are the adult films! Everything is Disneyfied! Isn't that wonderful?

Glenn Frey You Belong to the City randommusings.filminspector.com
The lady in blue finds a place to have a drink or two. Mysteriously, she has switched cabs, from one without a placard to one with a big blue one on the roof. Maybe she stopped somewhere else while Glenn was hoofing it downtown.
A key spot in the video is an unnamed bar where the Frey character meets a lady friend. However, the street address, 478, is shown.

Glenn Frey You Belong to the City randommusings.filminspector.com
The Glenn Frey character walks by the same bar that the lady went in. Incidentally, to walk from 42nd Street where he first spies the lady in blue down to West Broadway would have taken him the better part of an hour. I've done it, a nice walk, actually. It's a logical destination if you're just wandering downtown aimlessly taking in the sights.
Later, we find out what street that 478 is on when Frey walks by a sign that says "Central Falls" and spots the lady in the blue dress inside. Turns out to be 478 West Broadway and the bar's name indeed is "Central Falls." It was just south of Houston Street on the right as you are walking south. A February 8, 1985, dining guide article in the New York Times notes that Central Falls was "A cheerful and trendy restaurant with a generous bar and changing exhibitions by contemporary artists." It was open to 2 a.m. on the weekends, so a good place to go after the shows. These places with the big glass fronts and dinner and dining were a dime a dozen in the 1980s, but there's something to be said for going down to Soho for a drink.

Glenn Frey You Belong to the City randommusings.filminspector.com
478 West Broadway (Google Street View June 2019).
Alas, Central Falls has vanished into history, a victim of rising rents after ten years in business. It closed sometime in the late 1980s. Now, that space has become another gallery along with all the other chic galleries on West Broadway. Maybe still a good place to pick up the ladies, though, who knows. If you're wondering "Why was it named Central Falls, anyway, that doesn't sound very New York City-ish?" like I was, well, I'm your hero because I have the answer! Central Falls was its name because it was run by a guy named Goldstein from Pawtucket, Rhode Island, which just so happens to be next to a city called Central Falls. Why exactly he called it Central Falls and not Pawtucket I cannot say, maybe he actually lived in Central Falls even though he is said to be from Pawtucket. Anyway, everyone automatically knows that Pawtucket is in Rhode Island, but Central Falls could be, you know... anywhere. There's actually a book about Goldstein and his restaurants, "Flash in the Pan: Life and Death of an American Restaurant," by David Blum.

Glenn Frey You Belong to the City randommusings.filminspector.com
"Tin Pan Alley" was an edgy bar on West 49th Street 
There is a brief shot of a canopy that says "Tin Pan Alley." At first, I thought it would be on the real Tin Pan Alley on 28th Street, but was mistaken. Tin Pan Alley Bar was located at 220 West 49th Street in what then was an SRO hotel. The bar was a popular hangout with people in the animators' union and the various seedy businesses in the Times Square area. Let's call a cat a cat, it was patronized by a lot of hookers, strippers (oh, excuse me, "dancers"), and transvestites. The bar was run by a woman named Maggie Smith who was a self-described "social activist." She ran it from 1978-1988 and supposedly had a gangster boyfriend who actually owned the bar and let his ne’er-do-well twin brother "run" it. The bar was staffed by a lot of people who later became famous, such as artist Nan Goldin. It was considered a cool hangout, and customers such as Kim Gordon of Sonic Youth were happy to be seen drinking at the bar. It has been described as an anarchist lesbian punk rock dive bar. It might be somewhere someone artsy would go after having drinks at, well, Central Falls.

Glenn Frey You Belong to the City randommusings.filminspector.com
The site of "Tin Pan Ally" on West 49th Street (Google Street View June 2019).
Tin Pan Alley Bar is long gone. The SRO has become a "luxury boutique hotel" and you may book a room there if you like. However, Tin Pan Alley is gone but not forgotten - it was the inspiration for the fictional Hi-Hat bar in "The Deuce," an HBO show that comprised 25 episodes and ran from September 10, 2017, to October 28, 2019. Whoever picked the locations for the Glenn Frey video certainly knew the edgy places of the time.

Glenn Frey You Belong to the City randommusings.filminspector.com
The lady's abode is pretty easy to identify, as the street number is on the sidewalk now just as it was in 1985.
The number "200" is seen multiple times in the video associated with the lady's address. The distinctive entranceway is a dead giveaway as to the location, too. I mean, you don't get much more unique in Manhattan than having your street number built into the sidewalk. I'd love to know how they pulled that off, someone definitely had... pull.

Glenn Frey You Belong to the City randommusings.filminspector.com
200 West 57th Street, NYC (Google Street View May 2019).
While the entranceway has been modified slightly, 200 West 57th Street looks virtually identical to the way it looked in 1985. I think it looks better with the flags and sconces.

Glenn Frey You Belong to the City randommusings.filminspector.com
200 West 57th Street is on the right (Google Earth).
Anyone who knows New York City knows that West 57th Street is one of the most exclusive areas to live. This is the home of billionaires and celebrities. In some ways, it is posher than either the Upper East Side or the Upper West Side and certainly more exclusive than anything (sniff) downtown. In the 1980s, though, it was not quite as fancy as it has become.

Glenn Frey You Belong to the City randommusings.filminspector.com
West 57th Street and Seventh Avenue in 1985.
The distinctive closing shot looks down 57th Street to the east. The tall building in the center is the iconic Solow Building. Constructed in 1974, it was one of the first non-rectangular skyscrapers in New York City.

Glenn Frey You Belong to the City randommusings.filminspector.com
Looking east from West 57th Street and Seventh Avenue (Google Street View May 2019).
 The Solow building is still there, though it no longer stands out for its height as it did in the 1980s. It has a very recognizable curved side facing the street and remains one of the most attractive buildings in the city.

Glenn Frey You Belong to the City randommusings.filminspector.com
The Solow Building (Google Street View June 2019).
So, that wraps up our tour of street scenes from the Glenn Frey music video for "You Belong to the City." I hope you enjoyed it as much as I did making it!


2020

Friday, November 15, 2019

Ten Tips on Buying a Website

Ten Tips for buying a website randommusings.filminspector.com

Owning a website can be a very rewarding experience. You have an outlet to express yourself, to grow your own business, and to develop a following. Unfortunately, we do not all have the expertise or time to grow our own websites from scratch. Thus, an active market has developed in buying and selling sites for profit. This article is intended for people who are interested in buying a website and running it as a business. You may think of this as a checklist of issues to run through before paying anyone for a site, much like a pilot runs through a pre-flight checklist.

You can spend virtually any amount of money buying sites. You can find sites to buy well into the million-dollar range, but if that's your game, you likely have a team of experts working on it. If you buy a site under $10k "just to get started" or just because you want to hedge your bets, you basically are buying a start-up. What I mean is that you will have to do a lot of work on the site. Maybe that's fine with you, this is called "buying a job," just be aware that's what you are doing. Over $10k, and the site is likely to be more of a turnkey operation (but then, the more expensive sites can require teams of employees posting daily articles, so we can't generalize too much). Analyze your available time and SEO and web development skills and make sure they match what you are buying. Any site you buy is going to require some amount of your time and will require that you have web skills.

If you are new to this, I strongly urge that you use a broker who specializes in the kind of sites you are interested in (such as sites costing below a certain dollar figure).

There are a lot of moving parts to a for-profit website. Without further ado, here are ten tips for buying a website for profit.

1. The Sale Price Must Be Reasonable

A typical sale involves a website owner posting a sale listing which states "I am selling a site about xyz which earns $abc per month." Then, there are various metrics that you can use to place a value on that site. The final value, or sale price, either is up to the highest bidder or a simple value assigned to the site by either the buyer or seller.

The smart way to evaluate website is to develop a rule of thumb. Landlords, for instance, place values on apartment buildings based upon their rent rolls. A building that sells for 5x the annual rent roll might be a little pricey, while one that sells for 1x the annual rent roll might be a steal. It all depends on the overall market.

There are various ways to determine a website's value, but you need your own rule of thumb. Just as with apartment buildings or other assets, a site is worth a certain multiple of its monthly income. Exactly what that multiple is will depend upon multiple factors and there is no one-size-fits-all rule.

We are not going to worry about the actual price here. That is up to you and the market. The value must be reasonable for you, and only you can decide what is reasonable. However, it is critical to understand normal valuations so that you don't blindly overpay for a site. You will find different recommendations on this, and you can use any rule that you want.

For purposes of this article, our general rule of thumb is that a site is worth twice (2x) its annual income. This is a fairly average value. In actual practice, you might decide to pay 2x up to 5x annual income depending on how badly you want the site. While 2x annual revenue is fairly cheap, bargains or startups may be less than this, prestigious sites more. You are better off if you develop your own way of assigning value based on what the site actually produces, but what you wind up paying should not be too different from this rule of thumb.

How much you are willing to invest is up to you. Every new site is risky. If you already run websites that generate good income, consider restricting the amount that you spend on a new site to a fraction of your annual site revenue. Don't go out on a limb, keep the new investment low. Spending 10% of your annual income on a new site is plenty in such situations. If you don't already run websites, start very small. In this situation, you should be buying the site to learn, practice, and experiment, not to develop a large income.

Don't go into the website market blind. Establish your own rule of thumb for site value and follow it. Don't overspend.

2. Understand What You Are Buying

The most critical part of buying a website is to understand what you are buying. This also is the most deceptive part of the process, because you may not be buying what you think you are buying. Horror stories often derive from happy buyers getting this part wrong.

The natural assumption is that you are buying a particular site on the web which does or can produce revenue. So, you are buying a bunch of pages on a server about, say, dog grooming or classic cars or whatever the topic is. This seems pretty simple, right?

Unfortunately, a website alone is not what you actually are buying. Instead, you are buying a system. This is because you are buying a revenue stream, and a website's revenue almost never depends just on the website itself.

Let's say you are reviewing a site producing $1000/year based on 500 visitors a month. Based on our rule of thumb above,  2x annual revenue, the site is worth $2000. So, you give the owner $2000, he gives you the site, and you each go off happy.

The problem arises from where those visitors are coming from. Direct traffic - when people come directly to the site because it has a strong brand - is the most reliable. If much of the traffic is organic, meaning it comes from search engines and the like, you may be okay with this transaction. However, very few websites derive all of their visitors from direct or organic traffic. There very well may be a hidden source of these visitors which is not apparent at all. This is where you are likeliest to get burned.

A website owner may have a way to drive visitors to a site that you do not. He or she may be an acknowledged expert in the field who could set up another site tomorrow and steal all your traffic. Or, you may be buying from someone who works at a large corporation owning numerous sites. This is your biggest "hidden" risk.

It is simple for someone who controls many sites to drive unusually large traffic to a particular site via links in its other pages. Without those other sites, you will lose that traffic. Or, the owner could have a page on a popular social media site that drives a huge fraction of the traffic.

In these types of situations, the valuable property is not the site itself, but rather the source of the traffic. When you buy a site which derives its traffic from a social media page, the valuable asset is not the site, but rather the social media page that is driving traffic to it. In a worst-case scenario, you could buy the site and not the social media page and find out that your traffic completely disappears. No traffic means no revenue and you can throw all of your calculations about value out the window. Does this happen in real life? Absolutely.

Let me make an analogy. Suppose someone owns an apple tree. He keeps a very fancy bucket under it into which apples fall. You walk by every day and notice this fine bucket is always filling with apples. In fact, you walk by twice a day and the bucket is always more full the second time you walk by.

You then go up to the owner of the property and find out the bucket is for sale, and for a sweet price. You immediately buy the bucket and take it home. Then, you put it out on your lawn and wait for it to fill with apples.

Well, we all know the bucket is not going to be filled with apples on your lawn no matter how fancy it is because there is no apple tree above it. This is what I'm talking about - the valuable property was the tree, not the bucket. In other words, the other sites that a site owner has that direct a steady stream of traffic to that one particular site that you are interested in may not be there for you if you buy the site for a fair penny. Or, even if you make an agreement to keep your bucket under the tree, that tree may die. You may wind up with a fancy bucket that gets no apples.

Be very careful to understand what is the valuable asset and make sure that is included in the sale.

3. Be Very Careful About Sites Dependent Upon Social Media

Based on the previous section, you may say, "Aha! I get it. I need to buy the social media page and then I'm all set!" This may be true, but it may not.

You do not own a social media page. A social media user actually has very few rights to a page or even an account. Both can be revoked at any time, and your rights of appeal are very limited or, in some cases, nonexistent.

There has been a developing trend for social media websites to place restrictions on content. It is impossible to know where this trend ultimately leads, but be aware that just because a page is sending traffic to a site today does not mean that it automatically will be there to send traffic to it tomorrow. Social media pages can and do disappear in the blink of an eye. I've actually seen this happen personally. There one day, and poof! - gone the next. No notice, no subsequent explanation, just gone.

Be very careful about buying sites that heavily rely on social media.

4. Use Escrow Shrewdly

Almost everyone is familiar with the idea of escrow. A trusted third party holds funds from one party until certain conditions are met, at which time the funds are released to the other party. Escrow is just as useful in buying a site as in buying a house or a car. You always should use escrow when buying a site, no exceptions.

The subtlety comes in with the conditions that apply to when the funds are released. When buying a house or a car, escrow funds are released upon transfer of title. This also can be the case when buying a site - but that may not be in your own best interest.

Let me explain. As we said above, when you buy a website, you are buying a system that produces a revenue stream. The site itself is just the endpoint of that stream, sort of the basket into which you throw the apples you are picking from a tree. The basket itself worth almost nothing, the tree is what is producing the apple product along with your effort in picking them.

A shrewd way to use escrow is to allow the release of funds only after you have the site in your possession and have the revenue stream up and running. You may place any conditions on this that you wish, subject to the seller's approval. I recommend that you allow the escrow agent to release the purchase funds only after you have had the site for some time period. Optimally, this would be several months. After that time, you will see very clearly where the traffic is coming from and verify the income stream. This prevents the horrible outcome of buying a site and then finding that the site which was producing $1000/month for the previous owner now is only producing $10/month.

If the revenue stream is not what was promised, you can cancel the transaction depending on how shrewdly you set the escrow terms. This is a last-way out when otherwise you would be stuck with a huge loss. It also encourages the person selling you the site at least to keep whatever mechanisms he has in place to generate that revenue stream working so that you at least recoup part of your investment.

Escrow is your friend. Use it wisely.

5. Use A Reputable Website Broker

There are lots of places to buy websites, just as there are many places to buy cars or boats. You may "know a guy" who has a site but now is entering the Army and just needs to get rid of things. Perhaps you can get a special deal from someone like that. There is nothing wrong with that. You risk little, you get something valuable, and you are dealing with a friend or acquaintance that you know.

However, for most of us, finding a site depends on searching for listings and then approaching the seller with an offer. There are lots of odd places on the Internet where you can find sites for sale. You may see postings on social media discussion forums or on someone's website or any of a myriad of places. If you really know what you are doing, perhaps you can find a "deal" in such a place.

My recommendation for those who are not true experts, though, is to use a web broker. These places usually feature bidding to establish value and various resources. Some brokers provide escrow services and the like. There also may be a community at such broker sites where you can get insights into the actual site that you are looking at.

The major downside of site brokers is that you are rarely going to get a real bargain. You will pay the market rate, and, by the nature of such places, you will be the high bidder. The upside is that you should not be vastly overpaying with the value being set in an organized fashion. Hopefully, this will lead to you paying a fair value for a reputable site.

I am not recommending any particular site brokers because reputations change over time and my own evaluation about a broker's reputation may change over time. Well-known brokers for small sites include Flippa, and for large sites include Founders Investment Bank. The broker that you use will depend upon what kind of site you are looking to buy.

Use a reputable broker to minimize your risk and for convenience.

6. Only Buy Sites Within Your Area of Expertise

You should not focus entirely on revenue when you purchase a site. Running a website is a highly personal endeavor. Unless you are buying the site for a large corporation, you are going to be spending a lot of time with the site, especially at the beginning.

Only buy a site that matches your own interests or professional knowledge. If you know nothing about cats and have no interest in cats, don't buy a site about cat grooming. Instead, buy a site about something that you love and know something about, whether that be celebrities or classic cars or selling refrigerators.

7. Check Out the Site's Reputation

It is important to carefully check out a site's reputation for a number of reasons. You may have seen the website online for a while and it looks authoritative, so you can just check this step off as completed, right? Well, no.


There is a lot more to a website's reputation than how it looks and whether it gets regular traffic. There may be dark secrets underlying even the most imposing websites which can suddenly appear months or years down the road and cause you real and lasting problems.

First, check the website's profile. If you see anything that you don't like, give it a pass. If even such a cursory check does not meet all of your standards, it is not worth buying.

Second, check how your site develops its revenue. We already mentioned above the dangers of sites that get their traffic from sources that may disappear soon after you buy the site. However, even with organic traffic, there may be dangers. Check backlinks, see what other sites have to say about the site, and run some random text through a plagiarism checker. Do a search on the site via your favored search engine and see how and whether it pops up.

Spammy backlinks may pump up a site's visitor count but lead to danger in the not-too-distant future. Verify that the site is reputable and there is no "black hat" business going on because that can lead to a site's downfall in a hurry - especially if you are not familiar with black hat practices and don't even know what I'm talking about when I say "black hat."

Checking a site's reputation is an extremely critical step because you are putting your own reputation on the line. Your intent likely is to add the site to your own ad network. If the ad network finds your new site objectionable, it may not just ban the site, it may ban you. New site owners have lost their ad accounts when acquiring the wrong site. No new site is worth that.

Be certain to carefully check a site's reputation not just to ascertain its true value, but to protect yourself.

8. Require A Lengthy Site History

Experts at running sites know that there are ways to temporarily increase traffic. This may not even be intentional. Some sites do better in certain seasons. A travel site, for instance, may get a lot of visitors in the spring and summer, while a toy site might peak during the holiday season. Naturally, a site owner will want to sell his site right after the "hot" season" has juiced up the numbers.

Never buy a site based on a spike in traffic. There are too many reasons this spike may be temporary. It may be a news site with a particularly compelling news story, a review site where some fancy new product just came out, or a seasonal site with the season eventually passing.

Require a lengthy history. People will set up sites and put them up for sale a year later. You are taking a risk buying such a site because it is easy to generate fake traffic over such a short time period. A conservative investor should only buy sites that have been in existence for 4-5 years.

A good rule of thumb is to require at least a full year of data on how the site has performed. Traffic should be stable or the traffic spikes easily explainable (and repeatable). Base your offer on the average traffic and revenue, not any spikes. If the seller wants to value the site on the most recent month's data, verify that this was an average month and not an exception.

My own preference is for evergreen sites. An evergreen site is one that will still be relevant to viewers ten years from now. A site about the history of the Roman Empire, for instance, is not likely to go in and out of fashion. There's no reason to limit yourself to evergreen sites, there's room for all kinds of sites. Just know what you are buying and how stable its traffic will be after you buy it.

Do your homework. Require a lot of data and learn the site's average performance before you buy it.

9. Make Sure The Site Will Work With Your Ad Network

A good reason to buy a site is to add it to your existing ad network. Perhaps you think that your network will add value to the site or you just want all of your sites under one network. The previous owner may have only relied on ad networks that you believe are inferior to yours. Not all ad networks are created equal.

However, your site may not be welcome at your current ad network. This may be the case due to practices followed by a previous owner (not necessarily the one you buy it from). This, in fact, might be why the current owner is unable to maximize the site's revenue.

Every ad network has its standards. If a site has been on an ad network before, it might have been banned. Let's use Google's Adsense as an example. You don't want to have plans to put a site in your Adsense account, for instance, and then find out that the site has been banned from Adsense for previous Black Hat practices.

If you want to use Adsense on the new site, check the status of AdSense serving for the site you planning to buy. For Adsense, for instance, you may check the site's status here. When you are using such a tool, make sure to try www and non-www variants of the domain name you are checking. If you use another service such as Media.net, check with them. This is a very simple check, but a vital one.

Make sure that the new site fits in with your existing ad network before you buy it.

10. Understand How The Site Works

In the typical situation, when someone puts a site up for sale, it is going to work perfectly. All of the links will work, it will have a good balance of ads to content, and whatever coding has been done will be done properly.

However, once you own the site, you are on your own. There will be nobody to help you. Nothing is automatic about a website. They require care and nurturing, like cats. And, like a cat, if they aren't treated properly, sites will jump up and claw you.

The site's creator may have been a wiz at coding. Perhaps there are many little gadgets and so forth. Do you understand all the little nuances of the site? Can you change them when Google or some other omnipresent outfit decides they don't like them any longer? Can you add your own flourishes to make them better? Do you understand how the site navigation works? Are there any special SEO tools in place that you completely understand? SEO is not a one-time thing, you must regularly revisit it or your site may become obsolete.

Having run sites for almost a decade, I can tell you from experience that you that they do not run themselves. You had better have some understanding of HTML and good SEO practices and how this site is maximized for performance. You also will need the time to adjust the site when Google sends you a warning that your buttons are too close to ads or your mobile font is too small or any of a hundred other issues that can suddenly land in your lap.

Review the site's structure before you buy it and make sure that it fits in with your expertise. This will make your life a lot easier.

Conclusion

One more bonus tip: unlike everyone else, look to buy a site because it matches your own sites' content, not because it is a "bargain" that may have no relation at all to what you already own. It is better to have an integrated series of sites that have some relationship to each other rather than a bunch of completely unrelated sites. Create a cohesive whole and you'll be better off.

Owning a website can be fun and lucrative. This list covers most of the potential pitfalls of buying a website. You need to research your purchase carefully and protect yourself before you lay down your cash. Finding problems after you have paid for the site and the seller has disappeared is too late. While this list may be intimidating, it is necessary. Once you find the right site, you will enjoy its rewards for years to come.



2019

Sunday, October 13, 2019

Vintage Burlesque Dancers

Showgirls of the '90s - the 1890s

Burlesque dancers of the 1890s randommusings.filminspector.com

I've always been fascinated by early photography. A hotbed of photographers was in my neighborhood around Union Square, New York City. There even were photographers in my building. It was "early Hollywood," and when the filmmakers developed what we know as "Hollywood" ca. 1910, they came from the area around 5th Avenue and 14th Street. So, while the vintage photos of old-time showgirls here are 100 years old or older (with a few exceptions), they have a connection to the present day.

Burlesque dancers of the 1890s randommusings.filminspector.com

The practice back in the day was for photographers to pose burlesque dancers in various classical scenes. So, you get pictures of ladies dressed up in scenes from mythology, such as Cupid, or in scenes from old plays.

Burlesque dancers of the 1890s randommusings.filminspector.com

Some of the shots are scandalous even for modern times, so those are cropped so as not to offend anyone.

Burlesque dancers of the 1890s randommusings.filminspector.com

Some of these shots are taken from old postcard collections. Others come from "coffee table books" released by publishers such as Gustave Pellet. The models were often taken from the nightclubs of late nineteenth-century Paris.

Burlesque dancers of the 1890s randommusings.filminspector.com

However, New York, San Francisco, and a few other cosmopolitan cities in the United States also had their share of showgirls. Burlesque came to the United States when Lydia Thompson brought her troupe, the "British Blondes," to New York City stages in 1868. These models are the next generation from that original group.

Burlesque dancers of the 1890s randommusings.filminspector.com
This appears to be from the 1920s, with the model sporting a classic flapper hat.
Dr. Charles H. McCaghy, professor emeritus of the Department of Sociology at Bowling Green State University in Ohio, has collected many of these photos and is considered the dean of old burlesque photos. His collection is the Charles H. McCaghy Collection of Exotic Dance from Burlesque to Clubs.

Burlesque dancers of the 1890s randommusings.filminspector.com
This one also is from the 1920s.
Not a lot is known about these photos. Even the names are sometimes unknown. I've added the names whenever I could.

Burlesque dancers of the 1890s randommusings.filminspector.com
Jennie Lee.
Burlesque is believed to extend back to 17th-century Italian theater. It was used as an interlude between acts or shows. The word derives from the Italian "burla," meaning a joke, ridicule or mockery.

Burlesque dancers of the 1890s randommusings.filminspector.com

Burlesque was featured in London from the 1830s to the 1890s. Some London theaters, including the Gaiety and Royal Strand Theatre, eventually featured it as the main event rather than just one of many acts.

Burlesque dancers of the 1890s randommusings.filminspector.com
Eliza Blasina.
Burlesque died out in both England the United States early in the 20th Century. However, it remained one of the most popular attractions in Paris into the 1940s and beyond. German soldiers during the occupation made it a point to visit the Folies Bergère and other shows featuring burlesque.

Burlesque dancers of the 1890s randommusings.filminspector.com
Louise Montague.
Among other things, these photos show how standards of female beauty have changed over time. For instance, the ladies usually are more voluptuous than later models.

Burlesque dancers of the 1890s randommusings.filminspector.com

The models also often wear garb that is usually associated with men. Ladies of the day would wear dark skirts with hats on the street. A woman going out in a form-fitting outfit was unheard of. So, these models were very free-spirited.

Burlesque dancers of the 1890s randommusings.filminspector.com
Australian swimmer and actress Annette Kellerman.
Even one-piece swimming suits were cutting-edge around the turn of the 20th Century. The idea was to hide the female form as a form of modesty.

Burlesque dancers of the 1890s randommusings.filminspector.com
Josie Gregory.
So, the practice in these photos is to not show the models in their normal clothes, but dressed in what at that time would have been considered outlandish fashions. For instance, Mexican costumes that probably weren't seen on the streets in Mexico, either, were popular.
Burlesque dancers of the 1890s randommusings.filminspector.com
Leontine.
But, for the most part, the women were in showgirl outfits in pastoral scenes created in the artist's studio.

Burlesque dancers of the 1890s randommusings.filminspector.com
Vernona Jabeau.

Burlesque dancers of the 1890s randommusings.filminspector.com
Miss Farrington.

Burlesque dancers of the 1890s randommusings.filminspector.com

Burlesque dancers of the 1890s randommusings.filminspector.com
Rose Hamilton.

Burlesque dancers of the 1890s randommusings.filminspector.com
Gussie Crayton.

Burlesque dancers of the 1890s randommusings.filminspector.com

Burlesque dancers of the 1890s randommusings.filminspector.com
Elvira Viola.

Burlesque dancers of the 1890s randommusings.filminspector.com
Nellie Page.

Burlesque dancers of the 1890s randommusings.filminspector.com
Ida Florence, "The California Prize Beauty."

Burlesque dancers of the 1890s randommusings.filminspector.com
Eliza Weathersby, as Gabriel, in Rice & Goodwin's opera bouffe, "Evangeline," probably during a performance at Boston Museum, 1877.

Burlesque dancers of the 1890s randommusings.filminspector.com
Carrie McHenry as Jako in Bohemian Gy-url [sic], Colville Opera Company.

Burlesque dancers of the 1890s randommusings.filminspector.com

Burlesque dancers of the 1890s randommusings.filminspector.com
Pauline Hall.

Burlesque dancers of the 1890s randommusings.filminspector.com
Ella Chapman.

Burlesque dancers of the 1890s randommusings.filminspector.com
Miss Darcey.

Burlesque dancers of the 1890s randommusings.filminspector.com
Minnie Marshall.

Burlesque dancers of the 1890s randommusings.filminspector.com
Alice Atherton.

Burlesque dancers of the 1890s randommusings.filminspector.com
Jessie Barlett-Davis.

Burlesque dancers of the 1890s randommusings.filminspector.com
Sylvia Gerrish.

Burlesque dancers of the 1890s randommusings.filminspector.com
Gracie Wilson.

Burlesque dancers of the 1890s randommusings.filminspector.com
Jennie Dickerson.

Burlesque dancers of the 1890s randommusings.filminspector.com
Viola Clifton.

Burlesque dancers of the 1890s randommusings.filminspector.com

Burlesque dancers of the 1890s randommusings.filminspector.com
Adah Richmond.

Burlesque dancers of the 1890s randommusings.filminspector.com
Clara Davenport.

2019