Tuesday, April 2, 2013

Classic Ad

No, This is not an Endorsement

I don't post ads very often as content, but this one is just too good to pass up. If anyone is interested in becoming a copywriter - heck, any kind of writer - they should study this ad like the Bible. Economy of writing, punchy, a nice kicker, and then the resolution. Hemingway, if he had been an ad man, would have written stuff like this. You know what's coming, you've seen it all before, but when you get to the end, you still chuckle in satisfaction. Brilliant.

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